2012.08.31
In this issue we zoom in on “organic food” which is popular among people who are highly conscious of their beauty and health. We’ll be reporting on organic food SPOTS in the trend-leading city of Omotesando, where brand name shops and popular restaurants gather. (Top image: Daylesford Organic, Aoyama store)
One of the largest organic stores in the country
Natural House Aoyama Store
One organic SPOT in Omotesando that you just can’t miss is Natural House. Boasting a history of over 30 years, it is a long-established market with 30 stores nationwide. Last year, in 2011, the main Aoyama store was completely renovated and it seems like their fan base is expanding even further.
“In addition to lifestyle magazines, we have recently had more interviews with mode fashion and men’s magazines as well. We feel that people who are not only conscious of their health but who also want to incorporate ethical concepts into their lifestyles are focusing more on organics. It just might be that the public’s standard of wealth is starting to change.”
Natural House also has a wide range of store brand products as well. The products we’ll be introducing here are only available at this store and are recommended as gifts should you have trouble choosing one.
Natural House Aoyama Store
3-6-18 Kita-aoyama, Minato-ku, Tokyo TEL: 03-3498-2277 Hours: 10am - 10pm
http://www.naturalhouse.co.jp/
Extremely popular among women and customers with children!
crayonhouse
Crayonhouse, also a long-established store, is store that embraces a safe and natural life from the perspective of women and children. From the B1 floor to the 3rd floor, in addition to the restaurant that uses organic ingredients, there is a wide selection of organic foods, cosmetics, cotton products, picture books and toys.
“I feel that in these last couple of years there has been an increase in people who are concerned about food safety and health. Our restaurant offers numerous menu items that abundantly uses vegetables and I hope that you will thoroughly enjoy the deliciousness of the in-season ingredients.”
crayonhouse Tokyo Store
3-8-15 Kita-aoyama, Minato-ku, Tokyo
TEL: 03-3406-6308 Hours: 1 - 3F 11am - 7pm / B1F Crayonhouse HIROBA Weekdays 11am - 11pm, Saturdays and holidays 10:30am - 11pm / B1F Vegetable market 10am - 8pm
http://www.crayonhouse.co.jp/
Enjoy organics from the UK, the home of organics, in Japan!
Daylesford Organic Aoyama Store
Opened in 2010, the Daylesford Organic Aoyama Store hails from England, one of the leading countries in organics. Their only store outside of England is in Japan! Just like its sophisticated interior, the majority of the store’s fans are fashionable women conscious of beauty and lifestyles. When we asked the store...
“We call organic food, ‘real food’. We don’t artificially speed up the growth of vegetables or animals and so we raise them just as they would in a natural environment. This is why their flavors are rich and you’re able to enjoy the true taste of the ingredients. Being natural and simple is what makes true luxury.”
The tide that is organics will definitely continue to spread as people become more conscious of their health, beauty and lifestyles. If that’s gotten you interested, go and experience the Japanese organics SPOTS in Omotesando!
Daylesford Organic Aoyama Store
1 & 2F La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo
TEL: 03-3486-0080 Hours: Grocery store 11am - 9pm ⁄ Café Weekdays, Sundays and holidays 11am - 10:30pm, Saturdays 11am - 10:30pm
http://www.daylesford.jp/
*The café will be closed in August due to renovations.
*Store products, prices and services may change.