2012.03.22

Can you shape up with the right clothing?! "Functional inner wear" which is popular among beauty experts

“Functional inner wear”, which helps you shape up just by wearing it, is popular among men and women, young and old alike. We’ll be introducing some useful inner wear here. Read on to learn all about the latest in health and beauty!
(Top photo: Wacoal)

We talked with Wacoal, a major Japanese underwear manufacturer, to find out why functional inner wear is so popular. Wacoal sells many types of functional inner wear, which are reaching new heights of popularity.

“We released functional inner wear in 2005 with the idea of wearing them not just to correct your body line, but rather to change your whole body with just underwear. This was just when marathons were becoming popular, and metabolic tests were becoming mandatory at workplaces, so there was a heightened awareness of health issues. Based on analyses of over 40,000 Japanese bodies at our Wacoal Human Science Research Center, we developed functional underwear to provide support when walking. They were a major hit.”

Since then, their walking support underwear has become their biggest functional inner wear seller. Wacoal’s unique construction provides support for wider strides when walking. They say your you will switch to an exercise stride more appropriate to calorie burning.

And for people averse to strenuous exercise, just wearing these shorts will transform your daily walk to work our trip around town into exercise. For those looking to get into shape, this may be the must have, convenient functional inner wear you’ve been looking for!

“Walking support” inner line-up

Features Wacoal’s unique “doughnut line” construction, where the side is faintly visible. The main point of this is to support the hips for the right exercise stride. The soft fit makes for a comfortable wear. Zurui Underwear: JPY 3,675 (*1)

It’s great that there are so many cute designs to choose from as well. Wacoal recommends using them on vacations where you’ll be walking a lot. Shape up while enjoying your vacation with functional inner wear!

Compared to the cute Zurui Underwear (above), Wacoal offers the Fitness Walker for the elegant walker. Fitness Walker: JPY 4,200 (*2)

The Fitness Walker supports the ribs from the side. Pair that with the Shakkito Bra, which supports your posture. (JPY 5,775) (*2)

Men can also benefit from hip support while walking. Naturally, these can be worn alone by both men and women as a base layer. And they’re short, so they’re perfect for Spring and summer! DAMS Techno-walk: JPY 4,200 (*3)

For media information or general inquires, contact Wacoal.

Wacoal Customer Service Center: 0120-307-056　http://www.wacoal.jp/

*1: Sold at most large supermarkets.
*2: Sold at most major department stores and underwear shops.
*3: Sold only at department stores.
Visit Wacoal’s website to find a retailer near you.

*Products, prices, and places of retail are subject to change depending on the season.

Popular functional inner wear, now at Yurakucho Loft!

Located right in front of Yurakocho Station on both the JR and subway lines, and convenient to Ginza as well. There are English, Chinese, and Korean floor guides, so you’ll find many overseas tourists here shopping for souvenirs.

Functional inner wear isn’t just limited to underwear and bras. You’ll find many other styles available at Yurakucho Loft. While Loft is primarily a department store for hobby-related products, at Yurakucho Loft you’ll find cosmetics and beauty/health products as well. They say that if you want to know what the latest beauty and health trends are, come to Yurakucho Loft. We’ll be showing you what functional inner wear to look out for, as well as other convenient products to help you shape up!

Top hot item: Pelvic correctional inner wear!

The position, angle, and opening of the pelvis is closely related to your lower torso’s bodyline, so diets and products targeting the pelvis are booming in Japan now. Yurakucho Loft offers many pelvic correctional products to choose from. Stop by for easy one-stop shopping!

This belt corrects your pelvis’s balance just by wearing it. The men’s version on the left looks just like a sophisticated necktie, while the women’s version on the right is pink with lame. Both use Velcro for size adjustment. From left: Shiseist pelvic correctional belts (Descente) JPY 3,990 each, Magico Kotsuban Kyutto! (Nakayamashiki) JPY 1,980.

Wear this underwear to care for your pelvis while sleeping. The two support belts sewn in gently squeeze your pelvis and hips. Oyasumi Bisei Underwear (Cogit) JPY 1,890

Various cushions that support your pelvis while sitting. They are popular as gifts.

Here’s a hot seller. When you sit in the center, the slanted circular parts push in your buttocks from the side. Perfect for people worried about their pelvis positioning! Makehips Bagel Cushion (Cogit) JPY 1,344

The savior of shapely legs: Inner wear that reduces swelling!

Leg wear that reduces leg swelling is just as popular as the many pelvic correctional inners on the market. They provide gentle compression to fight swelling, the arch-nemesis of slender legs. They are useful on vacations and other situations where you might tire from walking.

Women’s stockings for outside use, and men’s open-toed socks. From left: Dr. Scholl’s Osotode Medikyutto Stockings (SSL Healthcare Japan) JPY1,260, TexMex Kiatsu Leg (Chantilly) JPY2,100

They can also be worn while you’re sleeping - watch that swelling from tiredness disappear by morning! Nenagara Medikyutto Long (SSL Healthcare Japan) JPY 2,625

There are many leg care products to choose from, including stockings, socks, tights, and leggings. Print and lace products also available to pair with any outfit.

Be sure to check out the body cosmetics and bath salts corner. There are also unique massage lotions that use ginger. Ginger has seen increased popularity in recent years with women concerned about their metabolism. Use it together with leg care products for beautiful legs!

For serious exercisers: “Sports support” inner wear!

We recommend sports support inner wear for the those looking to sweat as they shape up. We guarantee you’ll get excited about exercise once you see the results!

This bottom inner wear was designed by Hiromi Kashiki , a charisma body trainer. (You’ll never believe that she’s 48 from her picture on the package!) Wearing these above-the-knee bottoms while training will help remind you of your ideal posture. Kashiki-style Girdle Personal Exercise Inner Bottoms (Advancing) JPY 3,981

The special bumpy wave-like weave acts on your waist and hips every time you move. They’re great guides for those worried about cellulite. From left: Cellulite Waist (Cogit) JPY 1,680, Cellulite Underwear (Cogit) JPY 2,079

You’ll find a full array of colorful training goods in the store. Wear them together with the inner wear.

If you’re looking for something unique, look here. These products work out your lower torso just by wearing them for ten minutes a day. Balance Tone (Akaishi) JPY 1,890