Visit Japan > beauty

In recent years, the trend in Japan has been makeup that emphasizes the eyes. In particular, making eyelashes look longer and voluminous is a must for fashionable women! We’ll introduce you to popular stores and salons! (Top photo: PLAZA Shibuya 109 Store)

Welcome to our feature story on intricate Japanese nail art. We discuss what sort of nail art is popular here in Tokyo, Japan’s fashion capital, and what the most popular nail shops are.
(Top photo: La Couronne)

Organic and natural cosmetics have been creating a splash in the Japanese market in recent years. They’re a hit with women looking for something really good for their skin, or who just love leading a more natural lifestyle. This issue we’ll be talking with a specialty store selling these goods and introducing some popular cosmetics.

These last few years, “beauty appliances” like facial massagers and multi-function hairdryers have created a boom in the Japanese beauty industry. In this issue we are focusing on hot selling items that are enjoying great popularity. Women who want to be more beautiful should check them out, but so should businessmen who strive for cleanliness.

SHISEIDO THE GINZA is a comprehensive beauty facility opened by Shiseido in May 2011. Here you'll find over 60 Shiseido Group brands all under one roof. There are also professional hair, make up artists, and photographers at your disposal. It's like a beauty theme park! We'll be going through each floor of this must-see spot for women!

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