Visit Japan > beauty > For Japanese women, it's all about "eye power"! Fake eyelashes and eyelash extensions

2012.10.12

For Japanese women, it's all about "eye power"! Fake eyelashes and eyelash extensions

In recent years, the trend in Japan has been makeup that emphasizes the eyes. In particular, making eyelashes look longer and voluminous is a must for fashionable women! We’ll introduce you to popular stores and salons! (Top photo: PLAZA Shibuya 109 Store)

Filled with gal-type and classic fake eyelashes!
PLAZA Shibuya 109 Store

PLAZA offers a wide variety of products from stationary to candy, fashion items and more. Out of all their stores, this one has an extensive selection of cosmetics! The bottom photo is just a small section of the fake eyelash corner.

If you’re looking for gal-type or traditional fake eyelashes, look no further than the PLAZA Shibuya 109 Store. Among the over 70 directly managed stores operated by the popular PLAZA chain of general goods stores, this store is said to by number 1 in the number fake eyelashes available for purchase!

“It was probably from about 3 to 4 years ago that eye makeup started gaining popularity. At our store, we’ve doubled our sales floor area and we currently offer over 200 fake eyelash products. Among them, product designs that increase the volume around the corner of the eyes to create mode depth around the eyes are particularly popular.”

According to the sore manager, because the store is located on the B2 level of Shibuya 109, a mecca for gals, customers are mainly between their 10s and 30s. When you travel to Shibuya, go to Shibuya 109 and buy some fake eyelashes along with the variety of other fashion items available. There’s no doubt that this will greatly raise your level of fashion!

SHOP bestsellers!

A popular item whose lashes at the corners are long. The fine hairs give it a natural look while at the same time give your eyes more impact by looking wider and more round. D.U.P Eyelashes RICH805 1,050 yen

These fake eyelashes have been a long selling hit product ever since they hit the market. The hairs are shaggy, turning everyone’s eyes into more decorative eyes! Decolog Eyelashes Rich 1,260 yen

These are a big hit with their reasonable prices! The products on the left and right sides are half-size and for the corner of your eyes. Place them on downward sloping eyes to give them a more dreamy appearance. You can even combine them with other fake eyelashes for a more rich eye makeup experience. The product in the middle is a package of full size lashes, whose wide hairs create a substantial impact.  Decorative Eyelashes 1,050 yen each

Adhesives are a must for fake eyelashes. Check this adhesive out! Use by placing adhesive on the fake eyelashes using the fine brush. Resistant to water, tears and sweat, this product uses medical use adhesive, so safety is assured. D.U.P Eyelashes Fixer EX552 945 yen

CHECK these out as well!

You can use fake eyelashes a number of times, so once you take them off, store them in these dedicated cases. The shop offers these glittery and girly cases as well. Fake eyelash cases 945 yen each.

For people who want to make their own, natural eyelashes thicker, you have to take a look at this eyelash beauty lotion. Use by applying the lotion to the base of your eyelashes using the tip or brush. From left, L'Oreal Paris Lash Serum 1,050 yen, Scalp D Beaute Pure Free Eyelash 1,680 yen.

Eyelash curlers to curl your eyelashes using heat. You can use this on both your natural eyelashes and eyelash extensions!  Hollywood Eyes Hot Eyelash Curler 2,800 yen

PLAZA Shibuya 109 Store

109 Building B2F, 2-29-1 Dogenzaka, Shibuya-ku, Tokyo
Tel: 03-3477-5001 Hours: 10:00 - 21:00
http://www.plazastyle.com/
http://www.shibuya109.jp/

This is the place to go for artistic fake eyelashes!Shu Uemura Omotesando Main Boutique

For women who want unique eye makeup that sets them apart from the rest, we recommend Shu Uemura. The Shu Uemura Omotesando Main Boutique offers approximately 40 different types of unique fake eyelashes. We talked to the store staff about them...

“These are popular for being more natural looking than expected when put on, and for being able to be used in everyday situations as well. Of course, they’re prefect for parties and formal occasions too. The store offers close to 100 colors of eye shadow. The point is to choose a color with the same hue when combining them with eyelashes. Try creating your own unique eyes that perfectly match your individuality.

You can also have the staff put on the eyelashes that you bought at the store, right there in the store as well. When you go to Omotesando, have fun by “changing into” artistic eyelashes and going out shopping.

In this corner of the shop, you can select from a wide variety of eyelashes and eye shadows. You can see what they would look like by using the special stick to hold them to your eyes. There are also photo examples of what they look like actually applied (photo on right).

The spotlight is on feather material for the autumn/winter!

This autumn and winter, feather eyelashes are said to be all the rage, in step with the popular fur item trend. This is what it looks like when you combine basic eyelashes with feathers on the corners of your eyes, creating fluffy, gentle, volume-rich eyes!

Eyelash Collection

With unique eyelashes, you can complete a fashionable makeup look, regardless of your makeup skills! One appeal of these is that you can use them just like you would accessories. 1,575 to 3,150 yen each

Shu Uemura Omotesando Main Boutique

West Building 1F W-107, Omotesando Hills Store, 4-12-10 Jingumae, Shibuya-ku, Tokyo
Tel: 03-3486-0048 Hours: Monday-Saturday 11:00 - 21:00, Sundays 10:00 - 20:00, Open unless otherwise noted.
http://www.shuuemura.jp/
http://www.omotesandohills.com/

Mature, celebrity-like eyelash extensions are popular!
BEAUTY GENE professional GINZA store

A fashionable northern European style interior that looks almost like an interior furniture store. The image on the right is a corner of the store for fixing makeup.

For women who want “more natural, long eyelashes,” try eyelash extensions. The BEAUTY GENE professional GINZA store is an eyelash extension salon that boasts high popularity with women in their 30s through 50s. What’s their secret?

“Just by making eyelashes more rich, this gives a more gorgeous impression to the entire face. Many customers say that this has allowed them to reduce the amount of time they take on makeup.”

Extensions last an average of a month. The extensions fall off with the natural eyelash in the normal hair cycle and so they can be used safely by those who are only here on vacation as well. We recommend that not only women who want to fashionable 24 hours a day try this out, but also women who want to reduce the time they spend on makeup while travelling should give this a try as well!

Another secret to their popularity is their high level of skill. Extensions are carefully attached to your natural eyelashes 1.5 mm from the root, without straining your natural eyelashes and without touching your skin. The process takes about 60 to 90 minutes.

Before

After

The difference between before and after the extension is obvious. Your eyes will be a lot more gorgeous!

There are basically four different extension designs of differing length and curls. The most popular is said to be the “camel style” with the long ends (photo). The prices differ, one example is 12,600 yen for 80 eyelashes (both eyes). In addition, you can add an eyebrow styling menu (6,300 yen the first time. 5,775 yen for men) for complete, even more beautiful eyes.

BEAUTY GENE professional GINZA Store

ALBORE GINZA 4F, 2-4-18 Ginza, Chuo-ku, Tokyo
Tel: 03-5524-0390 Hours: 11:00 - 21:30
http://beautygene-pro.info/
http://albore-ginza.com/

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