2013.04.19
It's said that 1 out of every 5 people has trouble getting to sleep in Japan. In the past few years, items aimed at providing a good sleep have been getting attention. What items are the most popular? Mixing in some goods that are useful for travel, we will report on the current state of the market for getting a good sleep!
(Top image: sono bom)
Researching top-selling items at “sono bom,”
a store specializing in goods for comfortable sleep
First, we visited a store specializing in items for getting a good sleep, a rarity even in Tokyo. The store sells everything from relaxation CDs to bedding--they have about 1,000 types of items!
When asked about the secret to getting a good sleep, Yamamoto-san, the owner, replied, "To overcome sleeplessness, it’s important to have time to relax before going to bed. I recommend drinking herbal tea, having a fulfilling bath time with bathing powder, or using aroma oils. Arranging your sleeping area through the use of pillows or lighting can also lead to a good sleep."
Recently, there has been an increase in people unable to awaken in the morning, and it seems that advanced alarm clocks are attracting attention, too.
The keyword is “relaxation”!
The top 3 sellers in items for a good rest:
You can use these on a plane!
Recommended goods for travel.
Check these out, too!
Items to wake up refreshed.
sono bom
Kaminari-mon Edo Mansion 1F, 1-5-2 Kaminari-mon, Taito-ku, Tokyo
Phone: 03-5827-2302
Store Hours: 10AM - 9PM Closed: No set day (generally Wednesdays)
http://sonobom.com
Are pillows the key to good sleep?!
Choose the best pillow for you at "Lofty Pillow Studio"
Pillows: no matter how you look at it, they’re connected to getting a good rest. "Lofty Pillow Studio," a store specializing in pillows with 70 locations nationwide, is investigating that importance. These stores have regularly staffed "Pillow Fitters ®" who conduct consulting for your pillow.
"If your pillow isn't right for you, there will be stress on your neck, shoulders, and back, and you won’t be able to relax. Everyone has a different head shape and body size. Using a pillow that's right for you will lead to a better sleep," says staff member Ms. Orihara.
So what is the secret to getting a good sleep? "The posture that puts the least stress on your body is when you are standing and relaxed. In order to maintain that posture when you are lying down, choose a pillow with a height that doesn't create a gap between your neck/back and mattress."
Choose a pillow that’s right for you!
What do "Pillow Fitters ®" do for pillow consulting?
A staff member from this site experienced the actual process.
Here are some of the good sleep items
at "Lofty Pillow Studio."
Lofty Pillow Factory Main Store
Sankyo Saiko Sunrise Building B1F, 11-12 Nihombashi Tomizawa-cho, Chuo-ku, Tokyo
Phone: 03-3663-5050 Store Hours: 10AM-5PM
Closed: Saturday, Sunday, Holidays (sometimes open on Saturdays)
*The main store's consulting is completely appointment-based
http://www.lofty.co.jp/
A sure bet!
Get an elegant rest in a hotel room.
In the past few years, there has been a continual increase in Tokyo hotels that present sleeping environments that contribute to getting a good rest. Within those hotels, the "Royal Asleep Room" at "Royal Park Shiodome Tower" is especially popular.
The concept is "leading you to a restful sleep with the five senses." The beds feature Super Flex Fit Mattresses, which are good both to disperse body pressure and for those who toss and turn. The calf area features a function to deliver 1/f vibration, and aromas can help you relax as you get to sleep. Before your wakeup time, lights attached to the head boards gradually get brighter, and a refreshing aroma is dispersed. Additionally, the sound of small birds chirping plays.
A luxurious hotel room that uses an automated system to help you get a good rest, from the time you sleep to the time you awaken. How about trying it out on your next trip?
Royal Park Shiodome Tower
1-6-3 Higashi-Shimbashi, Minato-ku, Tokyo
Phone: 03-6253-1111 (Representative)
Room Rates: Royal Asleep Room, 1 Night with Breakfast, 18,400 yen/person (until September 30, 2013) *Includes tax and service costs. Room rates vary.
http://www.rps-tower.co.jp/