2012.04.13
Organic and Natural Cosmetics The Hottest
Trend in the Japanese Beauty Industry!
Organic and natural cosmetics have been creating a splash in the Japanese market in recent years. They’re a hit with women looking for something really good for their skin, or who just love leading a more natural lifestyle. This issue we’ll be talking with a specialty store selling these goods and introducing some popular cosmetics.
Cosme Kitchen Yurakucho is on the 1st Floor of the Lumine Yurakucho 1 Bldg., just one minute walk from the JR Yurakucho Station and Ginza Station on the subway line
Today we talk with Cosme Kitchen, a natural and organic cosmetic specialty store. With nine stores in Tokyo and 18 total throughout Japan, they are one of the leaders of the natural and organic cosmetic craze. We ask Saori Takahashi, manager of the Yurakucho store, what natural and organic cosmetics are, and why they're so popular.
"While there are other cosmetics that use the active ingredients found in natural plants besides natural and organic cosmetics, the difference is that natural and organic cosmetics are all natural, even using all natural preservatives. Cosme Kitchen only sells products that have been certified by organic certification bodies as having safe and wholesome ingredients, that follow fair trade rules, that weren't tested on animals, and that are environmentally friendly."
Takahashi recommends natural and organic cosmetics to people who like to relax with useful, aromatic cosmetics.
Around 2004 or 2005, Japan started focusing on keywords like "eco" and "LOHAS," which is how natural and organic cosmetics first gained attention. But what are the benefits of these highly popular items?
"Natural and organic cosmetics are often said to bring out your body's own healing power. Many who come to our store are drawn to this point. But it's not just that; these products are a favorite among women who really want their skin to look its best."
"I use natural and organic cosmetics as well, and once I started using them I got into yoga. I started focusing on holistic ways to get beautiful. A lot of these products excite the senses as well with cute packaging and pleasing scents. And the best part is, using them makes me happy."
Women should definitely check these products out. Find out what products are popular at your local store and make your natural and organic cosmetic debut. Many people feel safer using Japanese brands, so ask a local retailer for more information!
Women should definitely check these products out. Find out what products are popular at your local store and make your natural and organic cosmetic debut. Many people feel safer using Japanese brands, so ask a local retailer for more information!
Takahashi says that natural and organic cosmetics are gentle, and many are fast acting. Anti-aging products are also popular with people who are seriously concerned about their skin!
Do Organic is a Japanese product designed with delicate Japanese skin in mind. It combines rice extract for smooth, creamy feeling skin. Do Organic Extract Lotion Moisturizer 120ml JPY 3,990
La Claree is a perennial favorite! This cosmetic is filled with olive leaf extract, which is a highly effective anti-oxidant that turns damaged skin into soft, moist, creamy skin La Claree Soothing Moisturizing Mist 150ml JPY 3,990
Frantsila is a popular but hard to find brand. The oil, which includes frankincense, gives elasticity to adult skin. It has a richly satisfying scent of frankincense and flowers. Frantsila Frankincense AG Oil 40ml JPY 7,875
Make up so colorful you'll wonder if they're really natural are made from minerals and plant extracts. They do not use tahr pigments, silicone, or anything else harmful to skin. They use only safe ingredients, so they're popular with mothers caring for infants. There's a dresser available in part of the make up corner for testing out products. Stop by and smell and touch them for yourself.
Naturaglace is a Cosme Kitchen's most popular Japanese brand and made from 100% natural ingredients. There is a wide selection of products available, including foundation, rouge, eye shadow, lip gloss, and mascara.
Foundation from the Naturaglace line on the left is the store's top seller. This excellent foundation washes away with soap, but is gentle on your skin. Naturaglace Make Up Cream CB 25ml JPY 2,940
Don't miss Alima PURE if you're looking for a wide selection of bright colors. The photo above shows some of their eye shadow selections. Their good look and quality ingredients make cosmetics fun. Alima Pure Luminous Eye Shadow 2.5g JPY 1,575 each
Takahashi tells us that hair care products are a popular item at the store as well because they provide results you can feel at a price you can afford. If you need courage to switch skin care products, then why not start here?
Giovanni from Beverly Hills just arrived in Japan last year and is already Cosme Kitchen's top selling hair care brand. With its simple bottle and subdued natural scent, it's great for men as well.
There are six types of shampoos available to match your hair type. The line pictured here is for dry, permed, and colored hair. Giovanni 50:50 Balanced Shampoo 250ml JPY 1,890
This conditioner has aloe vera, chamomile, and horsetail extracts to help your scalp and hair retain moisture and oil for lustrous hair. Giovanni 50:50 Balanced Conditioner 250ml JPY 1,890
La CASTA is a store brand of Japanese hair care, skin care, and body care products that is always popular. It uses high quality essential oils for outstanding therapeutic effects!
This beauty extract uses herb extracts and won't wash away. The lavender, lemon, and chamomile scents make for a relaxing hair care regimen. La CASTA Aroma Este Hair Emulsion 120ml JPY 4,725
Safe, wholesome cosmetics are perfect even for babies' sensitive skin. Baby items for moisturizing and cleaning around diaper areas are a big hit. Products in this line include bath salts, oils, and soaps. Weleda Calendula Baby Milk Lotion 200ml JPY 2,310
Sunscreens can often damage skin. Make the smart choice and go for all natural products. These products moisturize the skin while protecting against UV rays. They also work as insect repellents. Handy for the upcoming summer! Badger Sunscreen Moisturizer SPF30 (scented) 87ml JPY 3,150, etc
Lip cream packaged in 100% environmentally friendly packaging - a natural and organic cosmetic that helps your beauty as well as the environment. The unique design and cheap price make it the perfect gift! Organic Essence 6g JPY 798 each
Cosme Kitchen Lumine Yurakucho Store
1F Lumine Yurakucho, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo 00 - 21:00
http://cosmekitchen.jp/
http://www.lumine.ne.jp/
*Products, prices, and service at these stores subject to change.
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